offroad living - client case study

Three Years of Offroad Content That Actually Sells

Some clients book one shoot and move on. Offroad Living did the opposite.

Over three years working in-house; and continuing on a contract since. the relationship with Offroad Living has produced more content than either of us could count. Photography and short-form video for paid advertising, organic social media, product launches, and everything in between. It's the kind of working arrangement that only happens when the content actually performs.

The brief

Offroad Living is an established offroad and 4WD lifestyle brand and manufacturer of Lithium batteries, solar, inverters and many other products operating across Australia.

The brief was simple in theory, but demanding as far as trying to avoid the content that’s been done to death: produce a consistent stream of photography and short-form video that sells product, drives social media performance, and looks like the brand it represents; not like everyone else's offroad content.

The challenge

The offroad and 4WD space is visually done to death! Every brand has many dusty roads, lifted vehicles, and over saturated sunsets! The content that performs, the content that actually gets a look and drives a click-through, comes from thinking the opposite. it has to look and feel different. It has to have its own point of view. it needs to have its own uniqueness, not just settling in with the sheep.

The challenge with Offroad Living wasn't access or resources. It was raising the standard consistently, across product categories, shoot locations, and campaign objectives. The brief changes all the time whilst maintaining a standard.

What we pushed for

Every brief got interrogated (i love to challenge the why). The first idea: the safe shot, the obvious angle, was always the starting point, not the finish line. That meant asking harder questions before the shoot: what does this image need to achieve? What would make someone stop and look at it? trying not to settle in with the same as everyone else.

The result across three years of work was content that performed across both paid and organic media, directly contributing to product sales. Photography that worked in organic feeds, in stories, in ads, and on product pages. Video that cut for Reels and for 30-second paid placements. Assets that a brand could actually use; not just add to a hard drive.

The result

Kathleen at Offroad Living said it better than I could:

"His work has delivered tangible results for us across both paid and organic media, helping drive product sales. We worked with him in-house for three years and still have him involved on a contract basis, which says a lot about the value he brings."

Three years in-house. Still on contract. That's not a coincidence; it's what happens when content is built to perform rather than just to look good.

What this means for your brand

If your current photography looks like stock imagery; or like every other brand in the space; the work isn't doing what it should. i have the experience to fix this!

One shoot day produces weeks of content across social media, your website and paid advertising. If you're in the offroad, 4WD, or outdoor lifestyle space and your content isn't driving results, let's talk about what's possible.

See the offroad and lifestyle work here.

If you're looking for a content producer for your business, see the full range of services here.